Clicks are Good but Calls are Better. Phone calls are the most common way consumers connect with businesses. Through Go Local’s Call Boost™, we can promote your business across multiple media channels including search engines, local search sites, mobile devices and many more. Contact Go Local today to see an increase the amount of qualified phone calls you receive on a monthly basis!…
Go Local specializes in local SEO campaigns. Whether you are a stand-alone business operating out of a single neighborhood or a national franchise company with thousands of locations, geo-targeting your SEO efforts is important. In fact, 73% of activity online is in one way or another related to local content. This means that customers are looking to shop locally. A well-optimized, locally targeted SEO campaign is a critical component in your overall efforts to reliably connect with customers on a local level.
Go Local SEO services start with an analysis of your current website, as well as an analysis of your competitors. We closely examine and evaluate your site ad copy and meta elements as well as often-overlooked SEO factors such as site speed and internal navigation structure.
Our local SEO services have proven successful for our clients, helping them access a stream of traffic most companies overlook — local traffic that is highly targeted and qualified.
Customers shop locally. In fact, about 70% of online searchers will use local search to find offline businesses. With our paid search solution, we help you develop a geo-targeted ad campaign using …
Potential customers are accessing your company’s local business listings in hundreds of places across the Internet, Mobile Devices, and Navigation Systems. Go Local helps to ensure that your business listings are accurate, visible, and provide unique information that entice potential customers to do business with you over your competitors.…
Social networking communities have changed the way consumers interact with brands. How will you engage your consumers? At Go Local, our social media marketing campaigns are designed around three guiding practices: 1) observe where your potential consumers are online and what they are saying, 2) develop methods to engage those consumers, and 3) analyze the interactions with those consumers.
Every day, millions of Web users engage in networking via online communities, social sites, blog posts, discussion forums and more. Go Local understands that not every business should approach social networking in the same way. Should you focus on cultivating a Twitter and Facebook community? Or would your time be better spent interacting with professional organizations via LinkedIn and other business-focused platforms? We work with each of our clients individually to explore social media and social networking in ways that optimize opportunity while respecting your comfort levels.
A social marketing campaign from Go Local includes:
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At Go Local, our staff applies their 90+ years of local marketing experience – developing and implementing local search marketing campaigns for SMBs and Fortune 500 companies alike – to build locally-targeted online advertising programs with a focus on lead generation.
Our integrated marketing strategies combine the right mix of interactive marketing and networking solutions to help brands reach local consumers. Based on our strength in the online local search market, we aim to use our knowledge to enhance your marketing strategies and grow your business through lead generation and sales conversions. We won’t stop until we have the best plan in place to help you achieve a greater ROI.…
Google takes a step to become more than a searching engine. Google wants to be a “knowledge engine.” View the video below for more information. Needless to say, this has excited all of us at Go Local. We look forward to what this means for us, our clients, and the overall future of search.
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It’s the best time of the month for SEO nerds!!! Google releases its newest batch of algorithm changes, this one comprised of 52 highlights. I feel like drawing a warm bath, pouring a glass of Caol Ila Scotch, and relaxing into these newest search quality dreamboats. For the sake of maintaining a tasteful blog, however, I’ll only show the event sans-bath:
Delicious.
This month’s changes are especially delicious, as many reinforce the need for fresh, relevant, localized content, something we here at Go Local have been preaching for quite some time.…
Local Queries highlights
Go Local is proud to announce today the hiring of Chriss Thompson as Agency Director. This strategic hire comes at a time of significant growth for Go Local, which has doubled in size over the past year. It also demonstrates the increased emphasis on retaining clients and helping them navigate the ever-changing online and mobile marketing landscape.
Chriss Thompson comes to Go Local with 15 years of online marketing and client service experience. Prior to joining Go Local, he served as Senior Manager of Online Communications at Dex One, where he helped spearhead the strategy, creation, and management of the company’s web presence and online content.…
As I am sure you are aware, the web is made up of a private under belly of characters that get periodic mention, but not much attention. I am speaking of bots.
Bots are basically programs that are written with the sole purpose of finding and cataloging content. Once content has been discovered and logged, it is up to the owner of the bot as to what they will do with the data. For most people, the only bots worth noting are the bots that drive the search engines like Google and Bing. For a much smaller group of people, there is interest in all the bots, their purposes, and their crawl frequency.
As part of the ongoing research and development here at Go Local we have set up a bot catcher and have been analyzing their activity over the past few months. Now that the hunt is nearing completion and the trophies have been mounted on the walls of our lodge, I am going to parade the group out in front of you so you can get a good look at them.
Most of these bots are the usual suspects, but several others are much less common and are …
Creating content is one thing. Effectively distributing content is quite another. As media consumption outlets become more and more fragmented it becomes harder and hard for businesses to be ever-present for potential customers. Never mind the amount of time it takes to keep these profiles updated and for business owners to remain engaged with users.
No, seriously, never mind the time. With a bit of up-front organization and careful planning, micro-syndication (distribution to your own company-managed social profiles) doesn’t have to be so time consuming. You want a KPI? Count the number of times I use the word automatic(ally) in this post.
1. Establish a content spring
Efficient distribution should start even before word one of content is created. Establish a source from which most of your content will originate. The goal is to be able to create content, and with the single click of the “publish post” button, to have your content automatically distributed throughout your social networks with little to no additional intervention.
The most logical content source is your blog. Blogging platforms have evolved considerably over the past few years, with most blog sites having enormous inbuilt configurability. Here at Go Local, we use the WordPress …
This week Go Local will be presenting at the Self Storage Association Spring Conference, covering the topic of Google Places. In preparation for our discussion we are sharing a Google Places Case Study from a Self Storage business to demonstrate the value of claiming and optimizing Google Places profiles.
If you are attending the Self Storage Association Spring Conference we encourage you to stop by our roundtable discussion or visit us at Booth #116 to learn how to reach more local customers.…
Given that Facebook recently rolled out the timeline we thought it would be appropriate to use this Photo Friday to share some fun ways to customize your Facebook and Google Plus Cover Images.
Below is an example of how we customized our Google Plus cover photo to promote an upcoming presentation at the Self Storage Association Conference next week. We also included a couple other fun examples along with helpful links on how to get creative with your Facebook and Google Plus Cover images.
Enjoy!…
